Game director for the Dark Souls franchise, Hidetaka Miyazaki, spoke about alternate titles for the game that developers were thinking about.
Dark Ring was the chosen name, but that means "anus" in British slang. Initially, before the Tokyo Game Show 2010, it had the name Dark Race. However, we argue that this phrase may be discriminatory abroad. While we were thinking, there are 2 days left for the show.
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In a hurry, I changed the name to Project Dark. [...] Then we decided on the word Dark, and we had 2 options: Dark Lord and Dark Ring. We were unable to register a trademark at first, so we decided it would be a Dark Ring.